Ketan at a café table by a window, chin resting on his hand, an iced drink in front of him.
Ketan Kuchinad. Cancer survivor, coach, and proof the pattern can break.

About

I'm not a guru. I'm the big brother you didn't have.

I coach men 1-on-1 on the things nobody teaches us: how to be confident without faking it, how to say what we want, how to hold a boundary, and how to stay steady when things get tense. I'm not coaching from a textbook. I've lived this.

  1. Different from day one

    My life started in the NICU. A visible scar, a funny-sounding name, learning at a slower pace. The bullying and frustration taught me anger and coping before I could name them.

  2. Cancer at 19

    Sophomore year of college, I dropped out to fight for my life. I've been cancer-free ever since, but chemo left scars you can see and scars you can't. My confidence hit a new floor.

  3. Twenty years of chasing

    Instead of healing, I numbed. Alcohol, drugs, overeating, toxic relationships. I chased everything I wanted and watched it run. That was my life for two decades.

  4. Coaching changed the pattern

    At rock bottom, with my last few dollars, I chose a coach over my favorite numbing behaviors. That support gave me the courage to walk away from what was destroying me and finally build a relationship with myself.

Now I coach the man I needed back then.

My work is shaped by Dr. Robert Glover's No More Mr. Nice Guy and David Deida's writing on the masculine and feminine. I don't teach games. I teach the inner work and the daily reps, and I stay with you between sessions so the work sticks.

Coach Ketan's reading list

The books that shaped how I coach.

My top audiobooks for men who are done chasing. Put one on for your next drive or workout, then bring what hit you to our call.

  1. The Way of the Superior ManDavid Deida
  2. Intimate CommunionDavid Deida
  3. Enlightenment, Marriage and the Dark SideDavid Deida
  4. Enlightened SexDavid Deida
  5. Passionate MarriageDavid Schnarch
  6. The Masculine in RelationshipGS Youngblood
  7. No More Mr. Nice GuyDr. Robert Glover
  8. The Big StickTony Endelman and Dr. Robert Glover
  9. Dating Essentials for MenDr. Robert Glover
  10. ModelsMark Manson
  11. The Road Less TraveledM. Scott Peck
  12. Your Erroneous ZonesWayne Dyer

Your move

You are the prize to the right person and the right opportunities.

When you let go of scarcity and the beliefs that keep you small, life changes fast. What you've always wanted is not out of reach. Let's talk.

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